COMM 3310 - Communication for Health Behavior Change

3 Credit(s)

Students will examine how messages influence people’s perceptions of health concepts and health-related behaviors as well as evaluate the specific communication strategies used to influence perceptions and generate positive behavioral change. Students will be encouraged to examine previously applied communication research and behavior-modification communication strategies used for social change and offer critiques of these strategies. Students will demonstrate applied learning by designing communication strategies and community involvement projects for a specific target audience chosen by the student in conjunction with the instructor. Class meets three hours a week for lecture, discussion, group work and activities applying course material to historical and contemporary examples.

General Education Social and behavioral science general education.
Selective
Advanced liberal arts selective, advanced social science selective.
Prerequisite(s): PSYC 2210 or SOCI 2210 with a C- or better.