Applied Behavioral Sciences, B.A.

The Bachelor of Arts (B.A.) in Applied Behavioral Sciences is designed for undergraduates who are interested in taking a multidisciplinary approach to studying human behavior and complex social issues and who desire to use that knowledge to develop solutions for real-world problems. Graduates of this program will be qualified to apply for admission to graduate programs in the psychological and social sciences. Students who plan to enter the workforce and forgo an advanced degree will be qualified to work in a wide variety of fields, including education, public health, market research, human resources, youth services, criminal justice, and urban planning. This degree program provides students with a foundational background in multiple behavioral sciences, including psychology, sociology, and health care communication. Coursework explores human behaviors and decision-making processes, as well as the relationship between individuals and the broader society. Required classes in statistics and research methods prepare students to empirically examine human behaviors while electives help students develop critical thinking, problem-solving, and communication skills.

Student Learning Outcomes

While the general education courses establish a foundation for knowledge acquisition, the Undergraduate Program’s outcomes expand beyond content and focus on skills that are scaffolded throughout the undergraduate curriculum. Students in the Applied Behavioral Sciences program are expected to develop and demonstrate the following skills in accordance with the Undergraduate Program’s outcomes.

• Written Communication: Communicate effectively in writing, using conventions appropriate to various contexts and diverse audiences.
• Critical Thinking: Select, evaluate, and use information to investigate a point of view and support a position.
• Knowledge: Demonstrate understanding of key concepts, theories, and principles in biology, psychology, sociology, and communication that influence human behavior. 
• Oral Communication: Present behavioral science theories and research findings to diverse audiences. 
• Problem Solving: Identify, analyze, and resolve complex behavioral issues through systematic problem-solving processes. 
• Scientific Skills: Analyze and evaluate data related to behavior change using social science research methods.
• Applied Skills: Develop and implement intervention programs to address behavioral issues, such as chronic illness management and health behavior change.