HCAM 3201 - Marketing a Healthcare Perspective

3 Credit(s)

This course will cover healthcare marketing foundations, the translation of traditional marketing elements into the healthcare field and skills necessary for healthcare administrators and managers. Students will be exposed to the interdisciplinary nature of healthcare marketing through the variety of disciplines that influence it, including but not limited to communications, healthcare analytics, business, ethics and law. Students will have the opportunity to apply text to practice through at minimum one experiential learning activity. Prerequisite: HCAM1101 with a C- or better.

Prerequisite(s): HCAM 1101 with a C- or better